Our vision

The #New Period.
Half the population on Earth have periods for the majority of their lives.
Yet no major period innovations have happened in over 75 years.

Now consider the amount of waste created each month by disposable period products.
Consider the chemicals they often contain, and that we put inside our bodies.
Consider the young girls who stay away from school because they are ashamed of their periods.

We’re on a journey to change the way periods affect our lives, our bodies and our environment.

We believe no one should be held back by their body. We believe no period products should contain harmful chemicals nor absorb natural bodily secretions, resulting in infections. Periods should not be the cause of major pollution. And they should never, ever be a source of shame.

Creating this world is what it’s about. And you — our users — are driving this change. Together we’re breaking down the barriers that menstruation has raised in the lives of dreamers and doers.

Together we’re unfolding a #NewPeriod of periods.